Bounceler Integration Guide

Use Bounceler score in HubSpot lists

Use Email Verification Score in HubSpot list filters to keep only deliverable contacts.

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Installation requirement

  1. In Bounceler, go to Integrations.
  2. Open the HubSpot tab.
  3. Click + Add another Account.
  4. Complete the HubSpot connection flow.
  5. Your HubSpot accounts and lists will refresh automatically once the connection is completed.

Note: If you later add more lists in HubSpot, open the connected account in Bounceler and click Refresh Accounts.

Verification options

You can run verification in two ways: as a one-time verification or as a recurring verification schedule.

  • One-time verification: Use the verification button on the selected HubSpot list when you want to verify the contacts immediately.
  • Recurring Verification: Enable the scheduler on the selected list and choose how often it should run. Bounceler will automatically re-verify the contacts in that list on the saved cadence.

How to use the verification fields

Use the Bounceler verification fields in your integration lists, workflows, and reporting.

  • Bounceler writes the results back to HubSpot contact properties: Email Verification Score and Email Verification Timestamp.
  • Use Email Verification Score as a numeric filter to keep only deliverable contacts in HubSpot active lists and workflows.
  • Use Email Verification Timestamp to keep the audience fresh, for example by including only contacts verified in the last 31 days.
  • Scores at 90 and above are safe to accept and should not bounce. Lower scores usually point to gibberish addresses, role addresses, or undeliverable emails.

Score ranges

Score Meaning Typical guidance
90-100 High confidence Safe to accept
80-89 Good confidence Usually acceptable, depending on your policy
70-79 Moderate confidence Review if you apply stricter quality controls
0-69 Low confidence Higher risk of invalidity, poor quality, or delivery issues

What affects the score

The score is based on a combination of verification and quality signals, including:

  • Mailbox and domain validity
  • Deliverability confidence
  • Indicators of disposable or temporary use
  • Patterns associated with low-quality submissions

Examples of signals that may reduce the score include:

  • Role-based addresses such as info@, support@, or sales@
  • Gibberish-looking addresses that appear random or artificially generated
  • Disposable or temporary addresses
  • Risky domain or mailbox signals
  • Reduced deliverability confidence

How to use the score

A common approach is to treat scores of 90 and above as safe to accept, use scores between 70 and 89 with additional review where needed, and treat scores below 70 as higher risk.

Recommended score rule: Email Verification Score is greater than or equal to 90

Important

The score is designed to support decision-making, not replace it. An address may still technically exist even if its score is reduced by role-based, gibberish, or other risk signals.

For best results, use the score together with the full verification result and your own business rules.

Example setup

HubSpot list filter using Email Verification Score greater than or equal to 90

Full installation demo